From time to time, I would buy an issue of Monocle magazine to read. I enjoy reading the stories and, besides, I like the look and the physical feel of the magazine. Recently I decided to purchase a one-year subscription, which is ten issues for £75. The great thing about Monocle is it doesn't matter where one lives in the world, the subscription rate is the same. Tyler Brûlé, the founder of Monocle, said, "We didn't think you should be penalized because of where you live.”
In certain parts of the world, unlike a typical magazine, it is actually more expensive to subscribe to Monocle than to purchase the issues at the newsstand. For instance, in London, the subscription cost per issue is £7.5 versus the newsstand price of £5; in the U.S., the subscription cost per issue is around US$12 while the newsstand price is US$10. Fortunately, in Taipei, the situation is reversed, where a subscription cost per issue is around NT$350 and the newsstand price is NT$550. Since I am always looking for opportunities to "save" money, I signed up and spent £75.